Brand strategy and design for New Zealand's boutique farm stays, artisanal producers, rural hospitality and family businesses.

Welcome to Farmers Daughter Design Studio

I started Farmers Daughter on a hill-country farm in the Wairarapa 17 years ago. A literal farmer's daughter, with design-school training and Wellington agency years behind me. Today, we are a brand strategy practice built for the founders and families who are growing something that matters.  We work with boutique farm stays, artisanal producers, rural hospitality, and heritage enterprises. Businesses where place is everything and brand is the difference between being found and being overlooked.  Strategy before beauty. Always. But when strategy and beauty come together? That is when something lasting gets built.