Visual Identity questionnaire Your Name Phone * (###) ### #### Email * What is your business name? * What is the meaning behind the name? How do you prefer your logo be worded or written out? * What is your business purpose? Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/ product. Why do you want a new logo + branding? What do you want your new branding to accomplish? Who is your ideal client / target audience? Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop? What makes your business unique? What do your clients love about collaborating with you? Can you define your client / target audience’s most basic problem, that you have the solution for? What are a few big goals you have for your business? How do you think you will expand in the future? Where will your logo primarily be used? Print, web, merchandise? Who are your competitors? Do you have any color preferences, or existing brand colors that need to remain? What three brands do you love, and why? Please include any website addresses. Thank you!
