Client name
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Contact details
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Business Name:
What’s the story behind the name? Every name has a meaning—what’s yours? 🌱
What’s your business all about?
Give us the big picture! How would you describe what you do in one sentence? (Hint: Think about your audience, what you offer, and how they benefit.)
Why are you considering a brand identity design or refresh?
What’s motivating you to develop or refresh your logo and brand? What do you hope this new look will achieve?
Who is your perfect customer?
Paint us a picture! What are they like? How old are they? Where do they hang out (both online and offline)? What words best describe them?
What’s the magic in your business?
Tell us what sets you apart from others. What do your clients rave about after working with you?
What problem are you solving?
What's the main issue your clients face, and how do you swoop in to save the day?
What big dreams do you have for your business?
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Share your goals! How do you see your business growing and evolving in the future?
Where will your new logo shine?
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Is it going to be on websites, print, or maybe even merch? We want to make sure it looks fabulous wherever it goes!
How would you like your business name to be written?
(Example: Farmers St. vs. The Farmers Street) Got a preference on how it appears?
Do you have a tagline?
If so, would you like it to cozy up next to your logo?
Who’s out there doing something similar?
Who’s out there doing something similar?
We want to make sure your brand stands out, so tell us about your competitors.
Any color must-haves or must-avoids?
Tell us about the shades that are calling your name, and those you’d rather not see.
What are three brands you love and why?
Are they fun and playful, sleek and professional, or chic and sophisticated? Let us know what makes you swoon!
Do you have a type (font type, that is)?
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Script, bold, custom lettering, or something hand-drawn? What style speaks to you?
Imagine your project as a person.
What kind of personality would it have? How would you describe your brand bestie?
If your project were a season, which one would it be?
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Spring, Summer, Autumn, or Winter? 🌸☀️🍂❄️
Demographics
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Give us the 411: Age, education, family status, and where they live.
Psychographics
What do they value most in life? What kind of music are they rocking out to?
Imagine your brand is your new BFF
How would you describe them to your friends? What’s the one thing you absolutely love about them?
