Alvearè
Strategic Concept Wairarapa Coast • Botanical Skincare / Retail
A brand identity, packaging system, and full design language for a luxury botanical skincare range - handcrafted on a sixth generation family farm on New Zealand's windswept Wairarapa Coast.
PROJECT SCOPE
Brand Strategy
Brand Identity
Packaging Design
Portfolio shown reflects the original strategic concept developed by Farmers Daughter. Final production and implementation were completed independently by the client.
WHERE THEY WERE
Homewood Farm had six generations of provenance behind it. Honey from their own hives, botanicals grown on the land, and formulations handcrafted on-site made the skincare range genuinely authentic.
What it needed wasn't a better product - it needed a brand that could elevate that story into a luxury retail experience without losing its rural integrity.
WHAT WE FOUND AND HOW WE THOUGHT
The heart of Alvearè is provenance. Every product in the range features at least one ingredient grown or harvested on the farm itself - honey from their own hives, calendula, botanicals from the land around them. Crafted in a certified on-farm laboratory using ingredients grown and harvested from the landscape itself. Provenance wasn't a marketing angle - it was the brand.
The opportunity was to let that story do the work - to build a brand so aligned with its origins that every touchpoint felt like an extension of the landscape it came from.
WHAT WE MADE
We created a quietly confident identity anchored by rich botanical photography, elegant typography, and a refined black palette that gives the range immediate shelf presence. The design system extends across packaging, labels, inserts, bags, and collateral - each touchpoint reinforcing the same considered brand experience.
DESIGN DIRECTION
Rather than treating packaging as decoration, we developed a complete brand system that could support future product launches, retail growth, and a consistent customer experience across every touchpoint.
This project was delivered as a full brand strategy engagement through The Grounded and Groundbreaking Framework
The result is a range that sits confidently on the farm shop shelf - with the hero product, the Facial Cleanse, leading a range designed to grow.
