Speckle Supreme Beef

Speckle Supreme Beef produces quality, pure bred meat from farms across New Zealand that is sustainable and traceable from paddock to plate. Their product is used and promoted through high-end restaurants, supermarkets and butcheries that have a focus on including local, quality produce.

We developed a brand identity toolbox that is a bold, & punchy which can be applied over all types of imagery and media. The design references traditional butcheries and supermarkets with its curvature and horizontal lines. The layering of the text gives hierarchy to the word ‘Speckle Park’. The typefaces are clean and contemporary. The secondary logo is a stamp / sticker version of the primary logo, providing versatility in packaging and collateral due to it’s solid circular background. The words ‘Supreme Beef’ can also be dropped to create a striking horizontal wordmark in the future. The pattern extension is a replica of the marbling inherant in the Speckle Park meat. The wordmark and the pattern combine to evoke a supreme aesthetic appropriate for the target market.

DELIVERABLES
Brand Strategy.
Naming and positioning statement.
Identity Design System.
Packaging design.
Graphic Design.
Signage.
Print Design & Management.