Rural Ride

Rural Ride is a motorcycle dealership who supplies UBCO Bikes to Agriculture business sectors that require an environmentally sustainable, economic, quiet & sturdy electric drive motor bike.

Our client reached out to Farmers Daughter with the purpose of developing a logo . However it soon became clear they were keen to dive deeper and take a more strategic approach to their brand identity project.

We worked to identify and define their three key target markets, develop a set of brand values, brand story, and a design system that resonated with their target market.

The launched brand identity and collateral communicates a sense of adventure & movement, with an accompanying colour palette that reflects the diverse landscapes of the Lower North Island. The identity draws inspiration from the clean, slick, minimal design and structure of the robust UBCO Bikes. The integrated ‘R’ monogram represents a pathway or journey, whilst navigating our life’s adventure .

DELIVERABLES
Brand Strategy.
Naming and positioning statement.
Identity Design System.
Packaging design.
Graphic Design.
Signage.
Print Design & Management.